practice areas

Brand & market research

Our brand & market research practice offers services in the following areas:

a. Brand research
i. Brand audit
We help organisations measure the strength or perception of their brand within the market place.  We evaluate brand positioning, efficacy of marketing messages and measure brand perception as rated by core audiences.

ii. Brand certification
We perform on-site evaluation, assessment and rating of an organisation’s branches/outlets vis-à-vis the brand standards of the organisation. This service is known as brand certification.

Related case study: Case study 07 - Everyone must measure up!

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b. Market research
We conduct feasibility studies for organisations. We also test concepts, advise on trends and provide information on industry benchmarks and best practices.

Related case study: Case study 05 - Ships ahoy!

Ratings

We provide individual and customised Brand Rating services to organisations, allowing for comparative analysis with competitors and other industry players.
We assess the relative performance of brands within an industry or in the market as a whole.

Related case study: The Alder Brand Report

Product testing

In our product testing practice, we help organisations determine the viability of new products and services.  This service focuses on testing the fundamental idea or concept of the product and its application.

Related case study: Case study 02 - Look before you leap!

Polls & surveys

We conduct polls and surveys to test public perception and opinion.

Related case study: Case study 04 - Leaving the harbor

Customised & specialised research

We provide specialised services such as:

a. Brand valuation
We use a combination of quantitative and qualitative parameters to measure the financial worth of an organisation’s brand(s).

We help organisations ascribe and attribute monetary value to brand assets (including trademarks and other intangible assets). The accurate value of a brand can be a very important input in mergers, acquisitions and public offers.

Related case study: Case study 08 - What is it worth?

b. Other services
We conduct HR audits, competitor mapping as well as provide research related advisory services.

Related case study: Case study 10 - Where do we go from here?