The Alder Brand Report (Nigeria’s brand bible) is an analysis of the qualitative performance of brands operating within the Nigerian Market. It also profiles the top brands in the country, taking a critical look at a brand through the eyes of customers, the press, analysts and employees.
The first edition was released in 2001. It focused on financial brands and provided in-depth analysis of branding issues relating to the Nigerian financial sector. The 2nd edition (2003) focused on both financial and commercial brands within the Nigerian landscape. The financial volume of the report served as a pertinent tool for banks during the spate of mergers & acquisitions that resulted in the 2005 consolidation of the financial sector.
