tools

A critical component of building or managing a brand is the ability to track brand performance consistently and generate data that can be used to take strategic decisions.

The Brand Metrix (a research-based brand measurement tool) helps organisations track the performance of various aspects of a brand, providing a continuous stream of real time data.

To learn more please contact Akin (+234 802 331 2538) or Tayo (+234 803 723 4757).

You can also email us at brandmetrix@alderresearch.com.

The Brand Tracker® comprises 2 elements: the i-tracker® & b-tracker®. Used in tandem, they represent the performance of a brand, using predefined parameters and are used to measure brand asset efficiency.

A vital aspect of the measurement process involves the identification of the pillars or supporting structures which uphold the integrity of a brand.

These elements form the reference points against which the progress and eventual success of the brand are measured in the marketplace. By assigning weights to the pillars, mathematical calculations are employed to derive quantitative data from seemingly qualitative elements.